How to rank blog on Google first page( 18+ Guide 2022)

Masroor Alam

Blog SEO: 10 Tips to Make your Blog rank higher on Google

If you create content for your website or blog you most likely wonder:

  • How do I get my blog to rank higher on Google?
blog SEO Ranking

Then you are in the right place. In this article, we explain how to create SEO-friendly blog posts and get your website on the first page of Google.

Actually, we have been following exactly the same SEO tips. As a result, our blog posts rank high on Google and outperform many competitors.

For example this:

Google search ranking

These are the key SEO tips to boost your Blog rankings

These are the key SEO tips that boosted your blog ranking

  1. Find niche topics (and relevant keywords)
  2. Utilize Keywords
  3. Create Buyer Personas
  4. Publish long content
  5. Increase page loading speed
  6. Optimize images
  7. Increase dwell time
  8. Reduce Bounce rate
  9. Increase CTR in SERPs
  10. Optimize URL
  11. Utilize “Skyscraper Technique”
  12. Outreach
  13. Utilize link reclamation
  14. Write guest blogs
  15. Actively share on social media
  16. Optimize for voice search
  17. Refresh your content

1. Find a niche topic

What kind of article would you be more interested to read: Digital marketing tips Or How to use digital marketing to grow sales in B2B?

Most likely you would choose the second option. That’s why it’s important to identify niche topics in your field and create content around it. In this case, the niche topic would be how to grow sales with digital marketing. Some ways to find niche topics are:

Thematic forums, such as Quora

Let’s say you create content about hotels. A quick search on Quora with the keyword “hotels” reveals that people are keen on reading about the most expensive and fancy hotels. Why not create a blog post about it?

Quora search results

Wikipedia’s table of contents and “see also”

When researching what to write about marketing automation, we looked up the “see also” section on Wikipedia. It turns out that demand generation, lead scoring, and other topics are also something that people are curious about.

Google’s “searches related to”

Let’s say you are planning to create content about digital marketing. Google’s suggestions at the bottom of the search results page can give you a hint on what to focus on. That is digital marketing courses, PDF materials, and even salary in the industry.

Google searches related to digital marketing

Google Ads Keyword Planner

Log in to your Google Ads account and then go to Tools and choose Keyword Planner. You’ll find a bunch of keyword ideas and search volume trends.

Keyword suggestions in SEO software

If you deploy any SEO software, you can also use them to find keyword suggestions. That’s what MOZ suggests when researching the keyword “business marketing automation”:

marketing automation keyword suggestions

Clearly, people are interested to learn more about marketing automation for small businesses.

Ask your personnel

Ask your salespeople, customer support, and other coworkers what requests are the most common from your clients. The customer-facing people of the company know firsthand what they are being asked and what is trending.

2. Utilize keywords

Found a set of relevant keywords? Now it’s important to utilize them to their full potential. Some tips to keep in mind:

Use long-tail keywords

Let’s compare the following keywords:

Tomato soup: 236 000 000 results
Creamy tomato soup recipe: 55 300 000 results

Clearly, the longer the keyword is, the fewer Google results from it has and thus the less competitive it is. Thus, long-tails are easier to rank high for.

Place keywords in titles

Putting relevant keywords to the titles of your blog posts will help Google to crawl your page faster. Thus, Google will decide how relevant your content is to a search query in mere seconds.

Look at the following example:

Use keywords in the first 100 words of a piece of content

If relevant keywords appear in the first 100-150 words of your blog post, this will help Google understand what your page is about way faster.

In this post about SEO tips for e-commerce, the relevant keywords are sprinkled in the first paragraphs:

3. Create Buyer Personals

The concept of a buyer persona can help you to better understand the needs of your audience and create more appealing content for them.

Once your content resonates with your target audience, it increases shareability and improves search rankings. Here’s one example of a buyer persona profile by Neil Patel.

4. Publish long content

On average, long content is considered to start from the number of 1200 words.

Publishing longer content is beneficial in terms of SEO. Firstly, long content usually gathers more backlinks. Secondly, long-form content outperforms short blog posts in terms of shareability.

A ranking factors study by SEMrush confirmed that long content tends to rank higher:

seo study by semrush

5. Increase page loading speed


53% of mobile website visitors will leave if a webpage doesn’t load within three seconds.

In addition, page loading speed is an important ranking factor for Google.

All in all, you want to make sure your page loading speed is as high as possible. A good way to start is to analyze your page speed with Google’s PageSpeed Insights.

6. Optimize images

Google does not just look for images. It looks for images with alt text. That’s why it’s important to add relevant keywords to your image name and meta description.

We use SEO features in LianaCMS to add meta descriptions to images we use in any blog post.

seo features lianacms

8. Increase dwell time 

Dwell time is the amount of time that passes between the moment you click a search result and return back to the SERPs (search engine results page).

This time range should be as large as possible as Google considers dwell time an important ranking factor.

Some ways to achieve it:

  • Ensure rich multimedia experience: try to use diversified types of content in your blog pieces, such as video files, audio, diagrams, charts, quizzes, games, and infographics.
  • Think of the first sentences: make the intro to your blog posts as enticing as possible to make them want to read till the end. Leave a hook that makes it interesting to read until the end.
  • Include a lot of subheadings: this improves readability and creates a more favorable user experience.

8. Reduce Bounce rate

The bounce rate is the percentage of visitors who navigate away from the site after viewing only one page. You can check your bounce rate in Google Analytics reports:

Google Analytics reports

The lower your bounce rate is, the higher Google ranks your page. In essence, lower bounce rates give Google a signal that users find your webpage interesting and, thus, it deserves a higher rank.

An average bounce rate for blogs is considered to be from 65 to 90%:

bounce rates benchmarks

A good way to decrease the bounce rate is to display a pop-up with downloadable content when a user is about to leave your page. This is how Wordstream does it:

9. Increase CTR in SERPs

Google search results with higher CTRs are getting pushed higher up the SERPs. But how to make sure your blog post will get high CTR?

Try to create featured snippets

Featured snippets are selected search results that are featured on top of Google's organic results below the ads in a box. Like this:

featured snippet example

To aim for featured snippets, you can make compilations of all sorts, such as best tools, best hotels, or best restaurants to have a New Year party. Here you can find other actionable ways to win featured snippets.

Come up with a catchy title

Spice up your titles with emotional adjectives. Also, numbers in headings drive a lot of attention.

10. Optimize URL

A short and descriptive URL is beneficial for SEO.


Compare these two URLs:


Clearly, the second URL helps Google parse the page faster. As the second URL does not have any subfolders, it is clear that its content is about SEO. Thus, short and keyword-rich URLs can give you a lot of competitive advantage.

11. Utilize the " Skyscraper Technique"

The good old Skyscraper Technique is a brilliant way to gather more links and boost the performance of your blog.

In a nutshell, it means finding trending and well-performing articles, turning them into more detailed and appealing content, and reaching out to relevant people for outreach.

Here’s how the technique helped Brian Dean to increase his search traffic by 110% in 14 days.

12. Outreach

Publishing high-quality content is only half of your SEO journey. The next step is to reach out to relevant people to promote your articles and earn backlinks. The two most effective ways of outreach are:

1) To the companies mentioned in your content

Referenced a blog post by another company? Give them a shout about it and ask them to share your piece with their audience.

Here’s what we usually do:

Hi team Wyzowl :)

I just published a comprehensive article on the top 21 Video editing trends for 2021 and I mentioned you in it almost at the very beginning. Your stats on video content were super valuable for my piece! Thank you for creating such great research and content. Would love it if you could check it out and share it with your audience.

P.S. in a matter of days, the article has been read by hundreds of people :)

The result:

Search result of Xvideosxvideostudio.Video Editor Pro.apkeo For Android, iOS, Mac, and Windows, in google

2) To blogs that publish similar content to yours

The other day we received this email:

SEO outreach example

We were happy to complement our article with the guide. Thus, it was beneficial for both parties: we enriched our article with valuable and relevant content and they acquired a backlink.

Try out this strategy and see for yourself.

PRO tip:

In case you receive a request like the one above, you can always take advantage of it. Simply ask to share your article on social media given that you add their link. This is exactly what we asked.

The result:

Liana Technologies mention on LinkedIn

13. Utilize link reclamation

Mentions of your content on other blogs can significantly improve your search engine rankings. However, sometimes companies mention your publications without linking back to you. If you monitor your online mentions, you can easily find companies that mentioned your content without a link.

If you spotted a case like this, you can always reach out to the company and kindly ask them to add a link to your site. Look at the example below:

Link Reclamation email example

14. Write Guest Blogs 

If you have enough resources, you can search for online media that would be interested in publishing your guest post and link to your site.

Here’s our real example of requesting a guest publication:

Guest blogging email example

As a result, if you Google "marketing automation the Middle East", you will find our article on the first organic results position:

Marketing Automation Middle East: organic Google search results

15. Actively Share on Social Media

It has been proved that Google allocates weight to social media signals in the ranking.

Aside from using your social media channels, you might also benefit from sharing on other platforms:

  • Share presentations on SlideShare
  • Share documents on Scribd
  • Share infographics on Pinterest
  • Share on industry-relevant social media groups

16. Optimize for voice search

Google claims that one-fifth of the queries on Google are voice searches. The future is SEO is voice search.

Optimizing your content for voice is crucial. Here are some ways to do it:

  • Aim for question-based queries, especially “how-to” or “how many”
  • Optimize local search results. Asking for directions or nearby locations on Google make up a good amount of search queries

For example, this blog post can be perfect for a person looking for a restaurant in New York on the go. 

17. Refresh your content

Updating your content and enriching it with up-to-date facts now and then is extremely beneficial SEO-wise.


Google loves fresh content. Also, you can fix broken links and improve the user experience while updating your content. As your previous SEO data is stored, such as page visits or CTR, it is easier to boost an updated blog post on Google rather than writing a new one from scratch.


Add a note with the date of your update to let your readers know you provide the most up-to-date content and want to make it more valuable for them.

Read More

 For Blogger. 

List your blog on search engines

To let search engines find your blog:

  1. Sign in to Blogger.
  2. In the top left, choose a blog to list.
  3. From the menu on the left, click Settings.
  4. Under "Privacy," turn on Visible to search engines.

Search Engine Optimization (SEO) tips for your blog

You can use relevant keywords in the titles and text on your posts and pages. You can also tell search engines which page, posts, and links to ignore so they won’t show up in search results.

Add keywords to your post and page titles

To improve the ranking of your posts and pages in searches:

  • Include keywords that explain what the post or page is about.
  • Try to keep your titles under 60 characters. Short and concise titles are more readable and don’t get cut off.

Add headers

To tell search engines what your post is about, you can add headers like H1, H2, H3, and more. To add headers:

  1. Sign in to Blogger.
  2. In the top left, choose the blog where you want to add headers.
  3. From the menu on the left, click Posts.
  4. Click the title of the post you want to edit.
  5. Highlight the text you want to make into a header.
  6. In the menu, click Paragraph Menu.
  7. Choose the type of heading you want.

Make your images searchable

To make your images searchable and accessible to all readers, you can add a short description, alt text, or title:

  1. Sign in to Blogger.
  2. In the top left, choose a blog.
  3. Add an image to your post and click on it.
  4. Click Edit Edit.
  5. In the text box: 
    • In the “alt” section: Add a long description.
    • In the “title” section: Add a short description.
  6. Click Update.

Hide pages from searches

Important: You can hide posts and pages that fall under the tags you select. To block certain posts, in the post editor settings, under "Custom robots tags," turn on No index.

If you don’t want search engines to find certain pages or posts, you can hide them. To hide pages:

  1. Sign in to Blogger.
  2. In the top left, choose a blog.
  3. In the menu on the left, click Settings.
  4. Under "Crawlers and Indexing," turn on Enable custom robots header tags.
  5. Click Home page tags, Archive and search page tags, or Post and page tags.

Tell search engines not to follow certain links

  1. Sign in to Blogger.
  2. In the top left, choose a blog.
  3. From the menu on the left, click Posts.
  4. Click the post you want to hide.
  5. At the top, click Link Insert link and then Create/edit URL.
  6. Check the box next to Add ‘rel=nofollow’ attribute.
  7. Click OK.

Change or redirect your URL

Rewrite your URLs

To make your posts more readable and help search engines understand what they’re about, you can rewrite the URL of your posts: 

  1. Sign in to Blogger.
  2. In the top left, choose a blog to update.
  3. From the menu on the left, click Posts and then New Post.
  4. On the right, under "Post Settings," click Permalink.
  5. Select Custom Permalink and enter the URL you want to use.
  6. Click Publish or Save.

Create a redirect for a URL

To redirect URLs from your blog to new posts or pages:

  1. Sign in to Blogger.
  2. In the top left, choose a blog.
  3. From the menu on the left, click Settings.
  4. Under "Errors and redirects," click Custom redirects and then Add.
  5. Add the deleted URL and the URL you want to redirect it to. 
    • If the original article was deleted, turn on Permanent.
  6. Click OK and then Save.

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