What is the Best time to post on Facebook for maximum exposure in 2022

Masroor Alam

Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience. The best times to post on social media overall are 10:00 AM on Tuesdays, Wednesdays, and Thursdays. The best time to post on Facebook is 8:00 AM to 12:00 PM on Tuesdays and Thursdays. The best time to post on Instagram is 11:00 AM on Wednesdays.

Hey, guys are you a business interrupter and want to promote your product on Social media platforms? Posting your product details on social media platforms any time is not beneficial, There are some tricky times, on which if you share your product details then you get maximum exposure.

Best time to post on facebook

 What You will learn today

  • How to determine your best time to post on Facebook, based on your data and audience
  • Overall best practices for Facebook timing
  • The tools and tips to make sure you're giving yourself the best chance to raise the visibility of your Facebook content...

Do you Know Finding the best time to promote Or share your product on Facebook can massively help your business stand out and reach more of your audience—even as Facebook organic reach continues to decline.

But knowing the best times to post, can be a challenge and we’d love to help.

In this guide, we’ll share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement.

Ready to jump in?

Is there a best time to post on Facebook?

There probably isn’t a single best time to post on Facebook.

Plenty of studies have attempted to uncover a ‘best time to post to Facebook, Twitter, Instagram, and almost every other social media marketing channel, with each study finding a wide range of results. According to a letmeask study, the best time to post to Facebook is between 1pm – 3pm during the week and Saturdays. We also found that engagement rates are 18% higher on Thursdays and Fridays.

The best time to post to Facebook is between 1pm – 3pm during the week and Saturdays.

However, other studies uncovered that the best time to post to Facebook is:

  • Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot]
  • Thursday at 8 p.m.  [TrackMaven]
  • 1–4 p.m. late into the week and on weekends [CoSchedule]
  • Off-peak [Buzzsum0]

All of these studies can be helpful to point marketers in the right direction. But almost every study reveals a different ‘best time to post’ and, in reality, the best time to post depends on a number of factors that are specific to every business: What’s your industry? In what location is your audience based? When are they online? Are you sponsoring your post?

We’d love to flip the conversation and say that instead of looking for a universal ‘best time to post, maybe we should be focusing specifically on when is the best time for your brand to post.

Why there’s no universal best time to post on Facebook

The content crush is truly upon us. There’s more content shared to Facebook than any of us could ever consume, and as such, Facebook’s News Feed algorithm helps to determine what is shown to us every time we open up Facebook.

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On their Business blog, Facebook’s VP of Advertising Technology, Brian Boland explains"On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.

"As a result, competition in News Feed — the place on Facebook where people view content from their family and friends, as well as businesses — is increasing, and it’s becoming harder for any story to gain exposure in News Feed."

Whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears.

With this in mind, it’s also possible that the best time to post could also be the worst time.

Let’s say a study found the best time to publish is 6pm on a Friday, and every brand was to try and push content to their audience at that time, it’s likely that very few of those posts would be seen due to such high competition.

The same is true for saying off-peak times are best to publish – if all brands post off-peak then there will be more competition, and so they should go back to posting at peak time.

It’s all very muddled and there’s no clear answer. As such, I’d argue that there’s no specific time that’s best to post to Facebook.

You may be Also Interested 

Focus on sharing great content (as well as the best times)

When one of your Facebook friends gets married, the chances are you’ll see their wedding photos stuck to the top of your News Feed all day, regardless of the time they’re posted. This happens because wedding photos, whether you like them or not, are great content and as soon as they’re posted, a bunch of people rushes to like, share and comment on them.



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