The 20 Best Video Editing Apps for 2021





Using a video editing app is critical for creating a winning video marketing strategy. 

And if you're reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living. 


But like most new strategies, you’ll need to prove its ROI before you get the budget. And that can be tricky because to make a great video, you need a few things — like a camera and editing software.

You might already have a high-quality camera built into your smartphone, but editing your raw footage and preparing it for publication requires a third-party mobile app. You might even need to hop on the computer for the more extensive post-production projects.



There's a good chance you already have video editing software installed on your computer. For Windows, that's Movie Maker, and for Macs, it's iMovie. But depending on the purpose your video is serving — and the content channel to which you're distributing it — you may find that these options aren't packed with enough features.

The good news: There are several free and inexpensive video editing apps you can download that run the gamut from super simple to Hollywood-level powerful.

Editing Apps for Videos: Standard Features

Every editing app will be different, but there are a few features you’ll want to look for. Because most apps will have a free and paid version, it’s important to know what’s essential and what might be worth an upgrade. 

Make sure that you can do the following without paying for a premium version: 

  • Either import videos and photos from your camera, or film them from the app itself. 
  • Scrub through the video as you edit it. 
  • Add music to the video. 
  • Choose an aspect ratio that fits with your target platform (Instagram, Facebook, YouTube, Vimeo, and so on). 
  • Export video with at least 480p quality. 
  • Either save the video to your camera roll or to the app’s cloud service. 
  • Add text and common shapes at the minimum. 
  • Speed up or slow down the video by 1-2X. 
  • Premium features that you might run into include: 
  • Stickers, filters, gifs, and unique fonts 
  • Professional transitions between shots
  • Premium music choices and quality stock footage
  • High-definition exports (720p, 1080p, or 4K)
  • Layering, masks, and green-screen detection technologies
  • Multi-track editing and timelines
  • Extreme speeding up and extreme slowing down of the footage (>4X) 
  • No branded watermark

The following solutions can help you make video magic — whether your video is meant for Instagram, YouTube, or a similar channel where your audience is hungry for content. Click one of the links below to jump to a specific type of app, or keep reading to learn about them all.

Best Video Editing Apps

  1. Magisto
  2. Hyperlapse
  3. Wondershare Filmora
  4. InShot
  5. WeVideo
  6. Splice
  7. Adobe Premiere Rush
  8. Blender
  9. PicPlayPost
  10. Lightworks
  11. Shotcut
  12. VSDC Free Video Editor
  13. Machete Video Editor Lite
  14. Avidemux
  15. HitFilm
  16. VideoShow
  17. PowerDirector
  18. Quik
  19. KineMaster
  20. VivaVideo

Instagram Video Editing Apps

The following apps allow you to edit and quickly upload beautiful videos to Instagram. None of these apps are limited to Instagram but are known for their support of this social network.

1. Magisto

Price: Starts at free | Platforms: iOSAndroidOnline


Magisto video editing app for Instagram

Video automation is here — in the form of the Magisto video editor.

Owned by Vimeo, Magisto allows you to make incredible videos without ever leaving your smartphone in three easy steps: First, you'll choose your video editing style (the type of story you're telling), then you'll choose the photos and video clips you'd like included, and lastly, you'll pick your music from Magisto's built-in music library.

Using artificial intelligence (AI), this intuitive app helps organize your footage in a video that best delivers the message you have in mind. Why not stop at the free version? Upgrade to Premium or Professional for a small monthly fee and make longer movies with more of your own content.

Pros 

  • Easy-to-use templates for hassle-free creation
  • Intuitive, beginner-friendly interface
  • Online version available for creating both on Windows and macOS laptops 
  • Professional and Business plans come with a free Vimeo Pro subscription 

Cons 

  • The “Created with Magisto” watermark will be visible unless you upgrade to premium
  • No multi-track editing or 4K exporting
  • Ideal for very short social media videos (< 3 minutes long) 
  • Stock videos are only accessible with a Professional plan

2. Hyperlapse

Price: Free | PlatformsiOS

Hyperlapse is an app created by Instagram itself that condenses videos into brief, hyper-speed videos that you can upload to Instagram or Facebook.

You can choose among a few different speeds, and the app will show you how long the hyperlapsed video will be for every speed in comparison to the length of the video in real-time. (So a 40-second video in real-time will become roughly a 7-second video in Hyperlapse at 6X speed.) It's a really cool way to capture something that usually lasts a while — like a sunset or an event setup.

See what happened when I used Hyperlapse to film daybreak at 12X in the video above.

Pros 

  • Easy way to speed up process videos 
  • The minimal  layout that’s nearly identical to the iPhone camera  
  • You can capture videos straight from the app 
  • No sign-in required to get started 

Cons 

  • Only has one capability: speeding up videos 
  • You can’t import already-filmed videos into the app
  • The video saves into your camera roll, taking up storage space 
  • No multi-track editing, 4K exporting, or other features typically associated with apps for video editing 

3. Wondershare Filmora

Price: Starts at free on mobile | PlatformsiOSAndroidmacOSWindows

Wondershare Filmora video editing application


Wondershare Filmora (formerly Wondershare Video Editor) is the perfect option if you want to start out with basic video editing functionality with the opportunity to get more advanced as you go. The app is perfect for Instagram, but can create audience-ready videos for numerous platforms.

Filmora is available for Windows and Mac computers, whereas the company's FilmoraGo mobile app is free to download for both iOS and Android devices.

Filmora's "Easy Mode" strips away the complexity so you can drag and drop video clips, add some music, and produce a finished video in a matter of minutes. The FilmoraGo app has many of these features, plus an Effect Store where you can incorporate preset intros, themes, and transitions into your video creation.

Sound too good to be true? Well, you're right: The free version of Wondershare Filmora adds a watermark to your videos that you can only remove through upgrading to their paid service.

Pros 

  • A powerful option for both beginner and advanced video editors 
  • The desktop version offers multi-track editing and more traditional video editing capabilities
  • The mobile version includes easy-to-use effects, stickers, and filters 
  • You can layer music and different sounds in the mobile app 
  • Relatively affordable (starting at less than $50 per year for Filmora X, and free for the mobile app) compared to competitors such as Adobe

Cons 

  • The desktop apps are not free, but a trial is available 
  • Videos are watermarked with the Wondershare branding unless you upgrade to a premium plan 

4. InShot

Price: Starts at free | PlatformsiOSAndroid

There are the times when you just want to edit a video — no fancy collages and no splicing. For that, there's InShot, a handy app that lets you trim, speed up, or add music and filters to video. It's pretty fundamental, but with that comes a high ease of use. You can also add a background, if you like, though we think it's pretty cool to have an overlap of images, like we did with the video above.

I took a simple video of a tranquil beach scene, but enhanced it with InShot's "warm filter" and added a fitting musical track to it — a song called "Pikake Stream," by Kalani. (I recommend viewing the video in its entirety with headphones, especially if you're having a stressful day.)

Pros 

  • Great app for beginners and marketers who don’t have a lot of time for intensive video editing
  • Built-in music library with royalty-free options 
  • You have the ability to add voice-overs and your own music 
  • The app has a 4.8-star rating on the Apple Store and over 1M ratings 

Cons 

  • No desktop app available 
  • Filters and stickers are only available with a paid subscription
  • Your video will be watermarked unless you upgrade to the paid version